**We are launching the Wish Alliance website, presenting the Wish Alliance project to the public for the first time. **

The visual identity for the Wish Alliance project was created in the spirit of the work of the individual organisations. The most important thing for us was that it evoked credibility, communicated our company's target group in a sensitive way, but also included a line that was joyful. A wish granted is meant to bring joy to a client's life in their difficult situation. The Graphic Designer used the words "wish" and "alliance" as inspiration for the logo. Chamomile symbolizes hope, renewal and healing. It is a flower known for its gentleness and calming properties, reflecting the care and support that the Wish Alliance provides. Yellow is the colour of optimism, joy and energy. It evokes a feeling of happiness and encouragement. It is used to encourage a positive mood. Purple is associated with creativity, inspiration and spirituality. It evokes a sense of calm and mysticism. It can also suggest caring and empathy. The website will serve as an information platform about what is happening in the project, but in the future it should also serve as a signpost for organizations that grant wishes to seriously ill children. Any user will be able to easily find an organisation that operates in his or her locality.